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Case Study: RCD Electrical & Air Conditioning

dLook Reputation Manager

RCD Electrical & Air Conditioning in Southern River, Perth, are a medium-sized electrical and air conditioning business in Perth. They had a reasonably good reputation but in their competitive market they knew they needed to keep ahead of the competition. They also had very little time and money to invest in advertising or marketing as they were too busy servicing customers and keeping the business going. This made them a perfect fit for our reputation manager tool.

By using the review generation component, RCD has been generating reviews matched to each of their contractors and getting any constructive feedback sent directly to HQ without any negative reviews going online. With the bulk upload feature, RCD Electrical owner, Ben can upload all his contractors and their customers from that week in a single go and send out a friendly review request to them with minimal effort. He can then see whether each individual customer opened the email, what they thought of the service and generate reviews from them online with minimal risk of any bad reviews going up.

Within weeks of using the platform the results were positive. Not only were reviews coming in but the RCD business shot up the rankings and was now coming up in search results more prominently. This isn't something unique to Ben's business. You don't have to have contractors or a medium sized business to get results like this, all you need is the Reputation Manager tool.

But don't just take our word for it. Try searching RCD Electrical in Perth on Google yourself! Or just type in Air Conditioning Southern River, Air Conditioning Harrisdale or any variation of their services and location and they'll come up at the top of the Google Maps section. (Just be careful not to get it mixed up with Ben's new Sydney RCD branch which he has now established.) What's more, thanks to the efforts of Reputation Manager's listing features the RCD website is also ranking well in the organic search results below the maps section.

RCD Electrical & Air Conditioning (keyword used: Air Conditioning Southern River, Electrician Southern River, Air Conditioning Harrisdale etc)

You will notice that RCD Electrical & Air Conditioning aren't using Adwords and that the Adwords results do sometimes come above their listing. This is because Adwords were considered an unnecessary cost for this business. We actually tested it and while we bought in some customers the cost-per-acquisition wasn't sustainable. Thankfully with the free rankings they have they don't need Adwords anymore. In many cases however Adwords is a viable strategy.

We should also mention that the weekly executive reports sent to Ben keep him up to date with how his online reputation is progressing and allow him to quickly make sure everything is going well and where he might want to spend the limited time he has to make things even better.

Included in the Reputation Manager product:

• The ability to easily get new reviews up on your online profiles. Thus lifting their rankings and helping you convert customers.
• The ability to circumvent bad reviews by proactively going out and fixing them before they happen.
• Easily manageable streams of all social media content related to your business and the option to post to all of those streams.
• A listing management tool which helps you manage all listings of your business across the web, by creating consistency you can lift your rankings and obviously having the correct information is so important too.
• Integrated Google Insights to check the progress of your online presence.
• Executive Reports that you can get sent to yourself weekly to track the key metrics of your online presence performance and your competitors, with actionable steps on how to improve and be the best.

dLook's Reputation Manager is designed for small to medium Australian businesses who need affordable and effective strategies to grow their business, be found online and be the chosen provider.

Reputation Manager can be purchased online for a yearly fee of $490. There is also the option of $49 monthly payments but that needs to be discussed with one of our agents. If you have any further questions or want some more information you can call us on (02) 9290 2821, email us at info@dlook.com.au, visit our Reputation Manager Website, or download our brouchure. Click To Purchase

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